As a marketing professional, I often hear ‘how do I create a marketing plan, or activities, when I don’t clearly see the future?” Times are challenging, and to take an in-depth look at the economic reality of how businesses should strategically and financially structure themselves, you need to talk with a corporate finance expert and strategist like Howard Fletcher.
One certainly cannot plan wisely without taking into account the economic and geopolitical realities of our environment. I concur with Howard that business owners and corporate executives must plan ahead by incorporating systemic risk into the planning process and performing detailed scenario planning to manage the quickly alternate low growth/low inflation & high growth/high inflation cycles. In addition, business owners and executives should:
• Maintain a flexible organization in terms of balance sheet, P/L and organizational structure
• Develop & maintain a strategic war chest
• Position the company to take advantage of strategic opportunities
• Minimize operating costs
• Prepare for increased taxes of all kinds
• Minimize financial leverage, and many more key activities
Whether your company is in the planning, restructuring or implementation stage, it should take a conservative financial and organizational posture in order to assure survival as we slowly move to more stable times, yet be prepared to take advantage of strategic opportunities that will arise as a result of other companies’ misfortunes.
Howard Fletcher, Strategic Advisor
Structuring for Growth in a Volatile Economy
howard@howard-fletcher.com 562-685-9921
