How CMOs Can Help End the Recession

Published in Ad Age, authored by Robert Reiss. “What people forget is their fundamental role in the larger scheme of
econominc, social and personal value creation. Companies from Main Street to Wall Street, turned their backs on the unstated, but immutable, law that value creation precedes wealth creation. Simply put, you can’t expect to make money over time
(wealth) if you don’t first make a concrete contribution to the success of customers, whoever they may be (value).
Worth checking this short article out.

I Lost My Blackberry Down the Toilet

If you are interested in the challenges of a multi-generational workplace, read “I Lost My Blackberry Down the Toilet” by Steven M. Friedman.  Whether you are on the client or agency side, the information contained in this short, print on-demand book gives a great perspective on the defining social moments in history that created each of the four primary generations’ characteristics.